MarTech or Marketing Technology is a term used to describe the intersection of marketing and technology. It refers to the use of technology and data to improve marketing strategies and achieve better results.
Articles about marketing technology are found in this category.
Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize your assets, make data-driven decisions, and gain valuable insights for improved campaign performance. Unlock the potential of these tools to drive engagement, open conversions, and increase revenue in today's digital...
Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy. In this article, we explore the top 8 reasons why companies should integrate their DAM and PIM systems to streamline workflows, improve content quality, increase speed to market, enhance productivity,...
As organizations look to optimize processes and get every ounce of productivity possible from every team member, marketing resource management systems (MRM) are becoming necessary to get ahead. By implementing an MRM system, you can better manage your marketing resources, collaborate more easily with stakeholders, and keep track of all...
Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing need for efficient storage, organization, and distribution of digital content, a DAM platform can help marketing teams improve their productivity, maintain brand consistency, and enhance collaboration. In this article, we...
In this article, we explore the world of metadata, specifically derived and applied metadata, and how they are essential for describing assets and making them easily searchable within a digital asset management system (DAM). We dive into the different sources of derived metadata, such as file information, embedded data, and...
Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how it can benefit your business, especially your marketing team, in terms of workflow efficiency and faster content delivery. Discover the primary business cases for DAM, including asset creation, review, and...
Are you struggling to find the right balance between securing your digital assets and allowing user access to them in your Digital Asset Management (DAM) system? The article "Finding Your Asset Security Sweet Spot" highlights the importance of securing your assets while maximizing user adoption. The author shares insights from...
