MarTech (Marketing Technology)

MarTech or Marketing Technology is a term used to describe the intersection of marketing and technology. It refers to the use of technology and data to improve marketing strategies and achieve better results.

Articles about marketing technology are found in this category.

Wordcloud created from the text of the article Optimizing Marketing Efforts Using Metadata, A/B Testing, and Data Lakes.

Optimizing Marketing Efforts

Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize your assets, make data-driven decisions, and gain valuable insights for improved campaign performance. Unlock the potential of these tools to drive engagement, open conversions, and increase revenue in today's digital...

8 Reasons to Integrate your PIM with your DAM

Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy. In this article, we explore the top 8 reasons why companies should integrate their DAM and PIM systems to streamline workflows, improve content quality, increase speed to market, enhance productivity,...

Wordcloud bar for the article 5 Benefits of Implementing an MRM - DAMGeeks

5 Benefits of Implementing an MRM System

As organizations look to optimize processes and get every ounce of productivity possible from every team member, marketing resource management systems (MRM) are becoming necessary to get ahead. By implementing an MRM system, you can better manage your marketing resources, collaborate more easily with stakeholders, and keep track of all...

6 Reasons Marketing Teams Need a DAM - Wordcloud

6 Reasons Marketing Teams Need a DAM

Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing need for efficient storage, organization, and distribution of digital content, a DAM platform can help marketing teams improve their productivity, maintain brand consistency, and enhance collaboration. In this article, we...

Books on a shelf - What is DAM? Why is it important to my organization?

What is DAM? Why is it important to my organization?

Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how it can benefit your business, especially your marketing team, in terms of workflow efficiency and faster content delivery. Discover the primary business cases for DAM, including asset creation, review, and...

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