What is DAM? Why is it important to my organization?
Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how...
Optimizing Marketing Efforts
Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize...
8 Reasons to Integrate your PIM with your DAM
Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy....
5 Benefits of Implementing an MRM System
As organizations look to optimize processes and get every ounce of productivity possible from every team member, marketing resource management...
6 Reasons Marketing Teams Need a DAM
Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing...
Derived and Applied Metadata
In this article, we explore the world of metadata, specifically derived and applied metadata, and how they are essential for...