MarTech, short for Marketing Technology, refers to the use of technology to support and automate marketing processes and improve the overall effectiveness of marketing efforts. This includes a range of software tools, platforms, and applications that help marketers execute, manage, and analyze marketing campaigns and customer interactions.
MarTech includes a wide variety of tools and technologies, such as customer relationship management (CRM) systems, marketing automation software, content management systems (CMS), social media management platforms, data analytics and visualization tools, and more.
The goal of MarTech is to enable marketers to better understand and engage with their target audience, improve the efficiency and effectiveness of marketing campaigns, and ultimately drive business growth and revenue.
