Technology is a term used to describe the tools and products used to make life and processes easier. This category of articles has DAMGeeks reviewing technologies that may help us in our daily work lives to improve marketing and related activities, but also may include review or discussion of products or services that enable more to be done with less while achieving better results.
Articles about marketing and related technologies are found in this category.
In the intricate landscape of Digital Asset Management (DAM), achieving the optimal balance between robust security and user-friendly accessibility is paramount. This challenge, often marked by the risks of under-securing or overcomplicating, underscores the perpetual dilemma faced by organizations. The essence of finding the asset security sweet spot lies in...
Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize your assets, make data-driven decisions, and gain valuable insights for improved campaign performance. Unlock the potential of these tools to drive engagement, open conversions, and increase revenue in today's digital...
Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy. In this article, we explore the top 8 reasons why companies should integrate their DAM and PIM systems to streamline workflows, improve content quality, increase speed to market, enhance productivity,...
Drowning in marketing materials and approvals? Tame the chaos with an MRM system! This game-changer offers centralized control, streamlined workflows, seamless collaboration, data-driven insights, and boosted efficiency – all leading to supercharged marketing efforts. Ready to unlock success? Contact us for a consultation and say goodbye to marketing mayhem! (P.S....
Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing need for efficient storage, organization, and distribution of digital content, a DAM platform can help marketing teams improve their productivity, maintain brand consistency, and enhance collaboration. In this article, we...
In this article, we explore the world of metadata, specifically derived and applied metadata, and how they are essential for describing assets and making them easily searchable within a digital asset management system (DAM). We dive into the different sources of derived metadata, such as file information, embedded data, and...
Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how it can benefit your business, especially your marketing team, in terms of workflow efficiency and faster content delivery. Discover the primary business cases for DAM, including asset creation, review, and...
