Tag - DAM

DAM or Digital Asset Management is a system or software solution used to store, organize, retrieve, and share digital assets. Digital assets are files such as images, videos, audio files, documents, and other digital content. DAM software enables organizations to manage their digital assets more efficiently and effectively.

Wordcloud created from the text of the article Optimizing Marketing Efforts Using Metadata, A/B Testing, and Data Lakes.
23May

Optimizing Marketing Efforts

Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize your assets, make data-driven decisions, and gain valuable insights for improved campaign performance. Unlock the potential of these tools to drive engagement, open conversions, and increase revenue in today's digital...

By DAM, Marketing, MarTech (Marketing Technology), Comments OffRead more...
28Mar

8 Reasons to Integrate your PIM with your DAM

Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy. In this article, we explore the top 8 reasons why companies should integrate their DAM and PIM systems to streamline workflows, improve content quality, increase speed to market, enhance productivity,...

By DAM, Marketing, MarTech (Marketing Technology), , Comments OffRead more...
6 Reasons Marketing Teams Need a DAM - Wordcloud
06Mar

6 Reasons Marketing Teams Need a DAM

Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing need for efficient storage, organization, and distribution of digital content, a DAM platform can help marketing teams improve their productivity, maintain brand consistency, and enhance collaboration. In this article, we...

By DAM, Marketing, MarTech (Marketing Technology), Comments OffRead more...
Books on a Shelf - Derived and Applied Metadata
24Feb

Derived and Applied Metadata

In this article, we explore the world of metadata, specifically derived and applied metadata, and how they are essential for describing assets and making them easily searchable within a digital asset management system (DAM). We dive into the different sources of derived metadata, such as file information, embedded data, and...

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Books on a shelf - What is DAM? Why is it important to my organization?
30Nov

What is DAM? Why is it important to my organization?

Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how it can benefit your business, especially your marketing team, in terms of workflow efficiency and faster content delivery. Discover the primary business cases for DAM, including asset creation, review, and...

By DAM, MarTech (Marketing Technology), Comments OffRead more...
A locked fence symbolizing asset security by keeping them guarded behind a barrier controlling access. - Where is your Asset Security Sweet Spot? What is Secure Enough?
09Feb

Where is your Asset Security Sweet Spot? What is Secure Enough?

Are you struggling to find the right balance between securing your digital assets and allowing user access to them in your Digital Asset Management (DAM) system? The article "Finding Your Asset Security Sweet Spot" highlights the importance of securing your assets while maximizing user adoption. The author shares insights from...

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