DAMGeeks

DAM is an acronym that stands for Digital Asset Management. DAM platforms enable digital asset storage, organization, retrieval, and sharing. Digital assets include various file types including audio, documents, imagery, videos, and other digital content. DAM solutions enable organizations to manage their digital assets effectively.

06JunJune 6, 2024

Don’t Force a Square Peg:

Explore the limitations of using general tools like Canva or Airtable for digital asset management (DAM). Learn why dedicated DAM platforms offer key advantages like metadata tagging, advanced search, and seamless distribution capabilities. Get insights from a real-world client story on how an enterprise DAM solution can streamline processes, improve...

By Jay LegueBusiness, MarketingConsulting, DAMComments OffRead more...

A locked fence symbolizing asset security by keeping them guarded behind a barrier controlling access. - Where is your Asset Security Sweet Spot? What is Secure Enough?

08JanJanuary 8, 2024

Where is your Asset Security Sweet Spot? What is Secure Enough?

In the intricate landscape of Digital Asset Management (DAM), achieving the optimal balance between robust security and user-friendly accessibility is paramount. This challenge, often marked by the risks of under-securing or overcomplicating, underscores the perpetual dilemma faced by organizations. The essence of finding the asset security sweet spot lies in...

By Jay LegueAsset Security, Marketing, SecurityConsulting, DAM, MetadataRead more...

23MayMay 23, 2023

Optimizing Marketing Efforts

Learn about key tools marketers use to achieve desired outcomes for their campaigns: metadata, A/B testing, and data lakes. Optimize your assets, make data-driven decisions, and gain valuable insights for improved campaign performance. Unlock the potential of these tools to drive engagement, open conversions, and increase revenue in today's digital...

By Jay LegueMarketing, TechnologyDAM, MarketingRead more...

28MarMarch 28, 2023

8 Reasons to Integrate your PIM with your DAM

Digital Asset Management (DAM) and Product Information Management (PIM) are two key components of any modern marketing and sales strategy. In this article, we explore the top 8 reasons why companies should integrate their DAM and PIM systems to streamline workflows, improve content quality, increase speed to market, enhance productivity,...

By Jay LegueMarketing, TechnologyDAM, MarTech, PIMRead more...

06MarMarch 6, 2023

6 Reasons Marketing Teams Need a DAM

Digital Asset Management (DAM) platforms have become essential for businesses managing a vast amount of digital assets. With the increasing need for efficient storage, organization, and distribution of digital content, a DAM platform can help marketing teams improve their productivity, maintain brand consistency, and enhance collaboration. In this article, we...

By Jay LegueMarketing, TechnologyDAM, Digital Asset ManagementRead more...

24FebFebruary 24, 2022

Derived and Applied Metadata

In this article, we explore the world of metadata, specifically derived and applied metadata, and how they are essential for describing assets and making them easily searchable within a digital asset management system (DAM). We dive into the different sources of derived metadata, such as file information, embedded data, and...

By Jay LegueMarketing, TechnologyDAM, Digital Asset Management, MetadataRead more...

30NovNovember 30, 2021

What is DAM? Why is it important to my organization?

Learn about Digital Asset Management (DAM) and its importance for your organization. This article explains what DAM is and how it can benefit your business, especially your marketing team, in terms of workflow efficiency and faster content delivery. Discover the primary business cases for DAM, including asset creation, review, and...

By Jay LegueTechnologyDAM, Digital Asset ManagementRead more...